Can you still use the same content strategy for the upcoming year? Absolutely, not. People steadily talk about Ai, Metaverse, NFT, Robotics, Human embryo creation and of course, traveling to Mars! With all these astonishing discoveries, you need to build a compatible yet effective content strategy to support your business objectives.
Well, I think it is time to make room for these revolutionary concepts in your traditional strategy. People encounter Ai, they buy NFT, and They may go under a human embryo creation experiment. The content strategy must still provide principles and infrastructures for your content. A flexible content strategy in 2023 allows you to design content themes for different content types and MGC (machine-generated content) also plays its role. This kind of disruption should be apparent across your content strategy to reflect these new changes.
I will provide you with a ready template to create your own content strategy in 2023. While some parts may look familiar to you, pay attention to the details where I have added new topics to support cutting-edge technologies. I hope it would be a great asset when you are going to create a new content strategy for your own business or your employer.