Today we are going to conduct a little experiment to examine the potential of Ai services to create a few taglines, a song and a promotional video. Stay tuned!
Using Artificial intelligence is becoming a FOMO and if you cannot utilize services based on Ai, you are going to lose the race or at least you feel like a loser. In my opinion, this is not correct, though, I would like to confess that this FOMO is very big and has forced me to do this little experiment.
In The following lines, we generate some text to use as taglines and then, we turn them into an audio file with background music. finally, we produce a promotional video to entice customers to buy our product, All done with the power Ai.
By the way, the brand name is Ringolution which produces a revolutionary class of gold rings for women.
Writesonic is very similar to ChatGPT with a more marketing-oriented approach. Why bother using a new tool when chatGPT is already available? well, as an Iranian user, I cannot access chatGPT due to sanctions and restrictions.
Voicemod is another interesting tool in the realm of Artificial Intelligence. It receives lyrics and delivers a song! we also can choose singer and a background music.
Furthermore, Elai makes videos using Ai from given narration with pre-selected avatars and desired effects.
Now let’s dive into the experiment…
Using Ai, chatGPT and its friends for a better marketing
We begin with Writesonic to get some meaningful yet engaging short sentences. These sentences form the main element of our experiment since we use them to generate our song and promotional video.
But to reach an acceptable result we need to provide some basic info to the machine such as product name, product description and target keywords.
Writesonic produces almost 20 prompts for us which are marketing copies to increase sales and facilitate the process of lead generation. The following image is the final result of Writesonic.
There are 3 to 4 sentences in each box, all styled in an ordered list with quotations. As an extra advantage, Writesonic also inserted word and character counts at each box which comes in handy when a social media specialist wants to prepare a caption.
We choose the first box at top of the page (in the image above) and proceed our experiment to the next tool which is Voicemod.
When singers and lyricists feel danger
As we mentioned this Ai tool generates audio and voices in the form of short and long songs. It also enhances the quality of sound by applying Ai-based effects which are not our concern for the current experiment.
based on the output of Writesonic, we write a tagline and yes this part has nothing to do with Ai. Here we use Ai as a consultant to formulate a nice tagline by reading, analyzing and summarizing all generated text.
“Reform your Jewelry” is our elegant and memorable tagline
And Voicemod does the magic and creates this customized song with our tagline that you can listen to it below.
Once again we provided some information to Voicemod before creating this song. We selected the background music or song, then picked one of the Ai singers who offer different tones and various musical traits and finally add the lyrics, which is our tagline.
So far we have multiple assets to use in our marketing campaign: 1) A dozen of sentences ready for social media captions — ۲) A beautiful tagline — ۳) A customized narration in the form of a song
Now we need to produce our video to visually impress our potential buyers. Elai enters!
Just action no lights, no camera
a new generation of Ai services that originally come from deepfake techniques that help us to create both promotional and educational videos without the need for actors, narrators, editors and unfortunately, other guys who are in the profession of filmmaking.
Elai allows us to choose an avatar from a wide range of Ai females and males and then asks for narration or speech and syncs audio to the avatar. After half an hour, a perfect video will be rendered and directly delivered to our inbox.
As you see in the video, the avatar repeats the sentences that Writesonic suggested to us. We just concatenate the sentences to make this hallucination more believable.
Takeaways from this Ai experiment
Let me mention a strength and a weakness of using Ai tools for content marketing. The strength is that the tools enhance the capabilities of content marketing departments by providing new ways to generate “content that converts.”
However, They require some sort of information mostly basic details to produce effective assets and it could be a setback for many content producers and social media managers when they do not have enough time or information to offer to Ai.
Have done a similar experiment, then do not hesitate to share your results with me in the comments…